Denner is a discount supermarket founded in 1860 by Heinrich Reiff Schwarz and owned by the Federation of Migros Cooperatives.
The Discount Market is Switzerland’s third largest supermarket chain and second largest wine-seller with 797 stores (491 own stores and 306 running as franchise) and a revenue of 3.2 billion CHF. Denner is the second largest wine-seller in Switzerland.
In January 2007, it was announced that Migros has purchased a majority stake in Denner. After the entrance of the worldwide-known retailers Aldi and Lidl (2004 and 2009), Denner successfully defended its leading role in the discount category.
“One for all” (“Einer für Alle”) is the company claim as it describes itself as the “Retail’s Robin Hood”, who is fighting for cheaper prices for the customers.