Denner is a discount supermarket chain in Switzerland. It is Switzerland’s third largest supermarket chain focused on the deep discount food market.
Discount Supermarket Chain
Denner is a discount supermarket founded in 1860 by Heinrich Reiff Schwarz and owned by the Federation of Migros Cooperatives.
The Discount Food Market is Switzerland’s third largest supermarket chains and second largest wine-seller with 797 stores (491 own stores and 306 running as franchise) and a revenue of 3.2 billion CHF. Denner Market is the second largest wine-seller in Switzerland.
In January 2007, it was announced that Migros has purchased a majority stake in Denner. After the entrance of the worldwide-known retailers Aldi and Lidl (2004 and 2009), Denner successfully defended its leading role in the discount category.
The arrival of the modern supermarket format in Switzerland took place in the late 1950s. In response, IGA rolled out its own supermarket, under the Denner banner, in 1962.
Record Breaking Sales
For the past eight years Denner Discount Supermarket has been gaining huge market shares with record breaking sales exceeding the 3 Billion Dollar Mark for the first time in the 50 years Denner has been in business
Denner Market opened the first Swiss discount store in Zurich-Altstetten fifty years ago. Then forty years ago the first Denner branch was opened in Endingen, in fact its founder Karl Schweri would have turned 100 on March 31, 2017.
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